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Sunday, September 2, 2007

All remaining 60 gigabyte PS3's shipped to retailers: Sony


Sony has shipped all their remaining 60 gigabyte Playstation 3 consoles to retailers.

"We no longer have any inventory in SCEA warehouses," Sony Games President David Kararaker told PCWorld. "All inventory has been purchased and shipped to retailers."

"We don't have visibility as to if that is on their store shelves or in their warehouses at this time. However, based on inventory reports from our retailers, there is ample supply still left in the channel."

Sony has alluded to a price drop after the 60 gigabyte model has sold out, but nothing official has been announced yet.
"We won't be making any further announcements regarding our PS3 model hardware strategy in North America until the 60GB model is exhausted and market conditions are evaluated," said a Sony representative.
By no longer stocking the US$499 model in its warehouses, Sony is making the $599 bundle version the only model available to consumers after the 60 gigabyte sku sells out.

If Sony decides to keep the price at $599, they might have some trouble this fall. Microsoft dropped the price of their core system to $279, $349 for their premium version and $449 for their Elite console.

Nintendo is expected to stay put on its $249 price point, making it very attractive to casual consumers, its target audience.

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