Sony talk about making PS3 games

Shu Yoshida, the head honcho of product development in Sony, dropped by the Official PlayStation Blog to speak about how games are made and how much time and money is invested in bringing us the next greatest home entertainment experience.
He has made it clear that the latest technology and tools make developing commercial games for consoles such as the PS3 take more than thousands of man hours and millions of dollars.
Many publishers have their own styles and standards when approving projects for development. For Sony Computer Entertainment America (SCEA), studios first cook up LOADS of ideas. There is freedom in the conceptualisation process, leaving the window open for any type of game in any genre to be put across.
Studios often have multiple concepts as candidates for approval by the guys at the top. When a PlayStation 3 game concept sounds good enough, it gets a prototype that can take up to a year to build and costs US$ 2 to 5 million. Then, the project will have to be assessed by other SCE branches from all over the world.
Development will be tweaked based on the market it's most suitable for. When the game is in full production, it will be reviewed thoroughly to make sure it attracts its intended market. Some projects are often scrapped when standards aren't reached, while others are delayed until the market shows interest in the concept.
So basically all Sony games have to conform to a set of rules and standards to make sure you guys are getting the very best games possible. Obviously this is not always the case but even if you don't like the latest Sony "masterpiece" remember that a huge amount of effort has gone into creating it, so at least some credit should be given!