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Monday, September 3, 2007

World of Warcraft: The Burning Crusade to be Finally Released in China


When you think about World of Warcraft in China, all you can get is angry Chinese gamers and Blizzard getting sued. Gamasutra is reporting that The9 has finally decided to launch the World of Warcraft: The Burning Crusade, the first expansion pack from Blizzard for the massively multiplayer online role playing game (MMORPG).
The Burning Crusade will be released in China on September 10, 2007. The9 made this announcement just some time before they were going to present their earnings in the second quarter of 2007. The news will come as a respite to Chinese World of Warcraft gamers, who have not got any new content since last October. In fact, what must have worried Blizzard and The9 was the decreasing number of average concurrent users (ACU) for two straight quarters.
But in June-end, World of Warcraft was updated to 2.0 in China and this had set the Chinese gamers excited, who had set the forums alight with talk about the Burning Crusade launch over there. However, not all things were going smooth for The9 as there were reports about gamers beating up marketing staff as well as a former employee being investigated for making irregular purchases.
But Chinese World of Warcraft gamers will be looking forward to the launch of the Burning Crusade on September 10, 2007. The expansion pack was supposed to be launched in China by the third quarter of 2007. But many analysts had predicted that the pack would be delayed, especially after China’s General Administration of Press and Publications (GAPP) had come up with a system in July to keep an eye on as well as limit time spent on games by minors.

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