Microsoft: "We can gain access to a type of consumer that PS3 can't."

Speaking to MCV, Microsoft’s UK marketing manager for the Xbox 360, Dan Cornelius, claims that the price difference between the Xbox 360 and PS3 means that they can “gain access to a type of consumer that PS3 cannot.”
Seeing the recent price drop in all three separate Xbox 360 SKU’s as a major plus point for the companies success during the festive period, Cornelius was quick to point out that the main drawback for Sony’s PS3 is the sheer price of the console.
“If you look at PS3, it’s a lot of money for families to come in at. Sony is requiring a fairly novice gamer to enter into things like Blu-Ray and wireless gaming by default. The Core’s still doing well for us in the UK and the price drop is bound to produce a spike in sales. These customers like the fact that they don’t have to foot the bill for a load of technology they don’t need.”
Though he neglects to mention the even cheaper price of the Nintendo Wii, he certainly does make a very good point. With the Elite retailing for a mere £300, it certainly makes the PS3’s still hefty RRP look even more excessive.